URL crawl
Paste the site and AI builds the brand foundation on its own.
Brand DNA
Everything AI generates
is already born from your brand.
Brand DNA is more than a palette: it's knowledge, logos and variants, typography, references, and tone of voice — applied to every generation, in the editor and in Flow.
How it works
- 1
Build the DNA
Paste your site's URL and AI extracts the brand — or build it by hand, with the agent, or import a DESIGN.md.
- 2
Refine section by section
North star, values, aesthetic, logos, colors, type, tone of voice — with AI autofill per block.
- 3
Apply it everywhere
In the editor, in Flow, and across campaigns: what AI generates is born from the brand, not the internet's average.
Who it's for
For brands and agencies that have already suffered from generic AI: the stretched logo, the almost-right color, another company's tone of voice. The DNA is the guardrail that makes volume look on-brand.
What's actually real
The difference between "AI that generates" and "AI that respects."
Brand DNA feeds the editor, Flow, and campaigns.
Knowledge
North star, values, and aesthetic — what AI needs to know before it creates.
Logos and variants
Versions, clear space, and where each one belongs.
Colors and typography
Official palette and fonts, available across the whole editor.
Tone of voice
Generated text speaks the way the brand speaks.
Autofill per section
AI fills in each block; you correct it once, and it sticks forever.
Import DESIGN.md
Brand as code: versionable, portable.
Questions that reach us
FAQ — Brand DNA
Is Brand DNA a brand kit?
It's a brand kit with a brain: beyond colors, fonts, and logos, it holds knowledge and tone of voice that AI uses when it generates a piece, text, or campaign.
How does AI use the DNA?
In the editor (generations and text), in Flow (generate-design), and across multi-format campaigns — everything is born with the brand applied.
Does my content train models?
No. Your files and brand kits are yours; we don't use your content to train models.